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In addition to layout and navigation, consistency in writing style is important.
We normally use our house style to produce a coherent website look.
The general style guidelines that we follow wherever possible and appropriate:
- Informative titles and headings
- Active voice
- No unnecessary words, phrases or content
- Technical, legal, and financial jargon changed to everyday language
- Capital letters used for a specific purpose
- Standard UK English, standard Australian English as appropriate
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Example website
SWEAT Sydney
Sean Williams Endurance and Training. Personal and Group training plus and elite training squad The website is used to give training, price, location information to customers around the globe.
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