In addition to layout and navigation, consistency in writing style is important.
We normally use our house style to produce a coherent website look.

The general style guidelines that we follow wherever possible and appropriate:

• Informative titles and headings
• Active voice
• No unnecessary words, phrases or content
• Technical, legal, and financial jargon changed to everyday language
• Capital letters used for a specific purpose
• Standard UK English, standard Australian English as appropriate