CTC Web Design

Making the complicated simple

Style guide

A consistent style helps the user

In addition to layout and navigation, consistency in writing style is important.
We normally use our house style to produce a coherent website look.

The general style guidelines that we follow wherever possible and appropriate:

  • Informative titles and headings
  • Active voice
  • No unnecessary words, phrases or content
  • Technical, legal, and financial jargon changed to everyday language
  • Capital letters used for a specific purpose
  • Standard UK English, standard Australian English as appropriate

Example website

Speyside Holiday Cottages

Speyside Holiday Cottages

Holiday accommodation details for cottages in the Highlands of Scotland.

The owners do their own updating of prices and vacancies using a simple editing system.

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© CTC Web Design 1998 – 2008

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This website is designed to be error-free and compliant with W3C standards.
If you encounter any display problems pleaselet us knowso we can ensure the problem lies with a non-compliant browser and not our coding.