CTC Web Design
Making the complicated simple
Style guide
A consistent style helps the user
In addition to layout and navigation, consistency in writing style is important.
We normally use our house style to produce a coherent website look.
The general style guidelines that we follow wherever possible and appropriate:
- Informative titles and headings
- Active voice
- No unnecessary words, phrases or content
- Technical, legal, and financial jargon changed to everyday language
- Capital letters used for a specific purpose
- Standard UK English, standard Australian English as appropriate
Example website
Speyside Holiday Cottages
Holiday accommodation details for cottages in the Highlands of Scotland.
The owners do their own updating of prices and vacancies using a simple editing system.
