Website content is easier to understand if it is written in a plain, easy-to-read style.

Plain English principles also apply to layout and design.

Plain English can be applied to websites in terms of:

• Structure – logical order
• Key information – stands out clearly
• Headings – informative
• Layout – consistent and easy on the eye
• Words and grammar – unambiguous everyday usage

Find out more about Plain English on theAskOxford website
and here atWikipedia.

Some examples of Plain English can be seen on thePlain English Campaignwebsite.